About Us

Mission

Empower small business owners and the self-employed with access to the financial resources often available only to the few.

Vision

Be the unquestioned trusted resource for small business finance guidance & needs.

Our Values

Empowerment

Nimbly create and innovate in ways that take our partners’ ideas to the next level.

Ingenuity

Use innovation and technology for its best purpose: to provide a level playing field for all.

Community

Work together to build up the world around us. Small businesses are the true lifeblood of the American dream. We’re here to support & help the community flourish.

Simplicity

Be laser-focused on clarity, making it easy to understand and access the financial programs and guidance for small businesses.

Meet Our Volunteers

We’re an experienced group of entrepreneurs who joined forces and volunteered to build a platform focused on giving underserved businesses free and fair access to PPP funding.  Based on our mission and word of mouth, dozens of executives, software developers, graphic designers, engineers, accountants and community advocates rolled up their sleeves and worked around-the-clock from home to create a simple, stress-free way to access much-needed capital during these unprecedented times.  We believe all business owners, no matter how small, deserve access to financial guidance, not just those with the right connections.  Our team vowed to build the technology needed to level the playing field & serve the underserved.

Nate Reis

Nate Reis

Founder, Juuice

Harvard Business School graduate. CPA & experienced Chief Executive Officer with strong leadership skills and a demonstrated history of working in the computer software and payments industries. Skilled in Business Planning, Sales, Customer Relationship Management (CRM), Corporate Development, and M&A.

Stephanie Hockridge

Stephanie Hockridge

Co-Founder, Juuice

Former Television News Anchor. Emmy award-winning journalist with 15 years of experience in communication & community leadership. Highly respected and trusted public figure. Ability to classify, qualify and craft massive amounts of information in a clear, concise, compelling way. 

Noah Spirakus

Noah Spirakus

Head of Engineering, AngelList

Entrepreneur with 10+ years of experience across 3 companies with 3 exits. Built systems for a payments company that processed $100M+ in volume. Experienced in software development, strategy, and leveraging data & AI to connect sales professionals with customers in mutually beneficial relationships.

Jimmy Flores

Jimmy Flores

Founder, Qualytics

National Opportunity Zone expert. Fintech CEO with an advanced acquisitions platform & private marketplace for O-Zone communities & stakeholders. Dedicated to supporting the development & uplifting of underserved communities via social impact investments.

Jonathan Fruktin

Jonathan Fruktin

Founder, Radix Law

Principal at Radix Law, representing businesses & owners in general corporate law, litigation, M&A, securities, estate planning and bankruptcy. Frequent legal media commentator. Published author of: “Equity Crowdfunding: Transforming Customers into Loyal Owners.

Lukas Ruebbelke

Lukas Ruebbelke

VP of Developer Growth, BrieBug

VP of Developer Growth at BrieBug. Published author, Google Developer Expert, Cypress Ambassador, and community organizor. Dedicated to mentoring individuals to be the best developers they can be in one of the best professions in the world. Better software creates better lives.
Andrew Anson

Andrew Anson

Strategy & Growth Catalyst

Numerous engagements in banking, financial services, audit/advisory, emerging growth, and community development.

Principal at Empower Banking (2003-2014)
Produced Enterprise Zone Business Lending for lenders, businesses and underserved communities. Managed mulitple de novo bank organization groups in CA and AZ. Advised on charter acquisition and deployment for internationally recognized insurance firm.

Michael Cota

Michael Cota

Co-Founder, Qualytics

Arizona State University W.P. Carey Graduate. COO of Qualytics, an advanced acquisitions platform & private marketplace for Opportunity Zone communities & stakeholders. Dedicated to supporting the development & uplifting of underserved communities via social impact investments.
Vivian Arriaga

Vivian Arriaga

Co-Founder, Qualytics

Student Researcher in Resilience at Arizona State University. Chief Impact Officer of Qualytics. Hispanic culture and language specialist. Dedicated to harnessing the crowdsourced data revolution and scientific knowledge together to help increase community resilience and equity.
Marco Porras

Marco Porras

CEO, Segunda Mano Magazine and Más Vale Saber

Proud Gonzaga University graduate, CEO of Segunda Mano Magazine, a Spanish publication that connects businesses with the Latino community and founder of Más Vale Saber, a full-service marketing agency that helps businesses execute marketing strategies that drive results through in-depth planning and strategy, persuasive copywriting, stunning creatives, effective marketing strategies and automation implementation to reduce operational costs and convert leads into customers.