About Us
Mission
Empower small business owners and the self-employed with access to the financial resources often available only to the few.
Vision
Be the unquestioned trusted resource for small business finance guidance & needs.

Our Values
Empowerment
Nimbly create and innovate in ways that take our partners’ ideas to the next level.
Ingenuity
Use innovation and technology for its best purpose: to provide a level playing field for all.
Community
Work together to build up the world around us. Small businesses are the true lifeblood of the American dream. We’re here to support & help the community flourish.
Simplicity
Be laser-focused on clarity, making it easy to understand and access the financial programs and guidance for small businesses.
Meet Our Volunteers/h2>
We’re an experienced group of entrepreneurs who joined forces and volunteered to build a platform focused on giving underserved businesses free and fair access to PPP funding. Based on our mission and word of mouth, dozens of executives, software developers, graphic designers, engineers, accountants and community advocates rolled up their sleeves and worked around-the-clock from home to create a simple, stress-free way to access much-needed capital during these unprecedented times. We believe all business owners, no matter how small, deserve access to financial guidance, not just those with the right connections. Our team vowed to build the technology needed to level the playing field & serve the underserved.

Nate Reis
Founder, Juuice
Harvard Business School graduate. CPA & experienced Chief Executive Officer with strong leadership skills and a demonstrated history of working in the computer software and payments industries. Skilled in Business Planning, Sales, Customer Relationship Management (CRM), Corporate Development, and M&A.

Stephanie Hockridge
Co-Founder, Juuice
Former Television News Anchor. Emmy award-winning journalist with 15 years of experience in communication & community leadership. Highly respected and trusted public figure. Ability to classify, qualify and craft massive amounts of information in a clear, concise, compelling way.

Noah Spirakus
Head of Engineering, AngelList
Entrepreneur with 10+ years of experience across 3 companies with 3 exits. Built systems for a payments company that processed $100M+ in volume. Experienced in software development, strategy, and leveraging data & AI to connect sales professionals with customers in mutually beneficial relationships.

Jimmy Flores
Founder, Qualytics
National Opportunity Zone expert. Fintech CEO with an advanced acquisitions platform & private marketplace for O-Zone communities & stakeholders. Dedicated to supporting the development & uplifting of underserved communities via social impact investments.

Jonathan Fruktin
Founder, Radix Law
Principal at Radix Law, representing businesses & owners in general corporate law, litigation, M&A, securities, estate planning and bankruptcy. Frequent legal media commentator. Published author of: “Equity Crowdfunding: Transforming Customers into Loyal Owners.

Lukas Ruebbelke
VP of Developer Growth, BrieBug

Andrew Anson
Strategy & Growth Catalyst
Principal at Empower Banking (2003-2014)
Produced Enterprise Zone Business Lending for lenders, businesses and underserved communities. Managed mulitple de novo bank organization groups in CA and AZ. Advised on charter acquisition and deployment for internationally recognized insurance firm.

Michael Cota
Co-Founder, Qualytics

Vivian Arriaga
Co-Founder, Qualytics

Marco Porras
CEO, Segunda Mano Magazine and Más Vale Saber
Proud Gonzaga University graduate, CEO of Segunda Mano Magazine, a Spanish publication that connects businesses with the Latino community and founder of Más Vale Saber, a full-service marketing agency that helps businesses execute marketing strategies that drive results through in-depth planning and strategy, persuasive copywriting, stunning creatives, effective marketing strategies and automation implementation to reduce operational costs and convert leads into customers.